Why did we choose 24?

It’s the heartbeat of film and of our lives. 24 frames per second, 24 hours in a day. Simple!

We’ve often been asked WHY 24?

Film runs at 24 frames per second. It’s a universal standard. And there are 24 hours to a day. There’s a natural connection to that which appeals to us. It’s also makes for a tough challenge.

And why the age limit?

Audiences in the east are growing younger and younger. We want to see their stories in their voice, their dreams, their struggles, their vision. Not someone who is pushing 60 and pretending to be 24!