Apple’s own 24×7!!

Apple Computers announces their Insomnia Film Festival. Make a film in 24 hours.
The words and language sound so familiar to what we have been doing since 2003.

All we say is, Welcome Apple.
Let the movies begin!

Insomnia is a cool name but open only to students of US colleges above the age of 18.

24×7 Making Movies will always be FREE and open to ANYONE, ANYWHERE below the age of 24!

12 Questions for Dev Benegal

These are answers to 12 questions for the telegraph interview.
This post is for Dhaval Desai and will be removed in 48hours.

You are known to be very comfortable with the latest film-making gadgets. How has that helped you as a film-maker?

Subrata Mitra one of the worlds greatest cinematographers was my Guru. He was a geek even before the word was invented. He was a painter, a calligraphist, an accomplished sitar player, photographed the greatest films of Satyajit Ray and could take apart an Arriflex Motion Picture Camera and put it back blindfolded. He was the perfect balance between art, expression and technology. I try in my own limited way to strive towards that.
I love technology but am not it’s slave. For me story is most important. People, emotions and expressions are the heart of what I do and am interested in when making films. Technology is a way to get to my audiences.

Would you say technology is opening doors for newcomers?

When one looks at the young participants of 24×7 the thing that hits you is how central technology has become in our lives. And to a large extent how it democratizes life.
More than technology, the business of filmmaking has high barriers of entry. You need a godfather, a grandfather, a patron saint, public funds and so on. Not everyone can get to make a film. And my simple question was WHY NOT? What if we threw the doors open to everyone?
And when I asked Apple and Panasonic their answer was, “when do we begin?”

How tough was the challenge of completing a film in 24 hours? Was it Mission Impossible or are there instances of people achieving it elsewhere in the world, in your knowledge?

The most important point here is that before the participants pick up the camera they are not filmmakers! It’s AFTER the 24 hours that they become a filmmaker. It is the most intensive process on all fronts. Incubating their ideas, mentoring them, workshopping with them and then pushing them out in the world to make their film. A filmmaker is born in 24 hours!

Most feature films take years to complete. At best one might make a film in a year. But only a handful of filmmakers worldwide can do that. So to make a film in 24 hours is really, really tough. It’s even tougher when you consider that most of the people taking part have had little or no experience in filmmaking.

Ashutosh Gowarikar told me that, “established filmmakers should be told to make a film in 24hours. It would free them and clear the cobwebs in their minds.”

Which is the philosophy behind my idea. How can we break free of the old ways of telling stories, the old ways of making films, the old ways of sharing our ideas and do this in an instant. How can we see the world through the eyes and minds and hearts of the young generation.

What kind of people applied? Especially the odd balls…

This is the beauty of the program. Anyone can take part. We’ve had people from all walks of life who have taken part. From all parts of the country and some from overseas as well. There have been people studying Hotel Management, some going to a flight academy, someone who wanted to walk a dog, the list is endless and never ceases to amaze us. It’s made me realise how important movies are to our lives, and how eager and desperate the young generation are to share their lives with others.

What were your criteria for choosing the final 35? For instance, if someone had a brilliant script but had no clue about how to run a camera, what did you do with him?

The idea is central. It has to be original. That’s the one thing my team and I look at. It’s does not matter if you have never seen or held a camera in your life. The big question is; Do you have something interesting to say? Do you have something original? Do you have a burning desire to tell a story?

What about the event, what was the infrastructure provided and where?

The program was held at the Fame Multiplex in Malad. Apple Computers from California gave us their latest and state of the art Intel processor Mac computers with their professional Final Cut Studio software. This is the same software used in multimillion dollar Hollywood films like the Nicole Kidman starrer Cold Mountain. Panasonic from Japan gave us their latest and state of the art digital camera’s. The multiplex gave us one of their regular screens to show the films as soon as they were made. Hungama Mobile has been key in getting the films a global distribution from day 1 and that is a huge achievement. It has been world class infrastructure for people with no qualifications or previous backgrounds in filmmaking. That I think is a reflection of what each of these world level companies feel about this program.

How chaotic was it?

Filmmaking has to be chaotic. Through chaos arises order, patterns and things of great beauty. I’d be panicking if things were not chaotic. But that does not mean things were disorganized. We had a team of young volunteers who did an amazing job of managing the workflow, accompanying all the filmmakers on location when they were filming as well a full technical backup support from Apple, Panasonic as well as editors and technical crew from the film industry all at hand in case there were any issues which needed to be resolved.

A word on the quality, would help if you take specific examples.

Quality is so relative. What is good for one person is awful for another. In 24×7 quality is never the issue. It has never been. That’s NOT what we are looking at. 24×7 is about the voice of the new generation. It’s a glimpse at the future of filmmaking where the rules of the game are completely different. It would go against the spirit and philosophy for me to apply my standards of quality.
But when you do see the films and you think for a moment that these people have NO background in filmmaking AND they have made this in 24hours you would be amazed.
So were Yash Chopra, Sudhir Mishra, Aziz Mirza, Manmohan Shetty when they saw the films. Whenever Aziz sees me he keeps repeating, “24×7, amazing movies, amazing!” Clearly it struck in chord in him.

9. Since this would definitely go to print after the 30th what impressed you about the winning entry?

What impresses me each time over the last three years that I have been running this is that the films get made! That the story telling is clear and by and large the films entertain and make us think. That the audiences react and respond to these films. They discuss and debate these films at length after the screenings like they would any other film.

The winning entries keep getting better and better each year and that’s what is impressive. The story telling is sophisticated, the young people are willing to take risks that no one else would.

Before each event I panic. I worry that no one will be able to make a film under the constraints set out. I have nightmares that people will laugh at us and the whole thing will be seen as a bad joke.
But when the image falls on the screen and the people respond to it, you have to see the expression on the face of the filmmaking team. It’s beyond words. And that’s what keep making us do this year after year.

How did you rope in Farhan as a judge amid this Don publicity 🙂

Yes that was amazing, especially as it was the time leading up to the release of his new film. I told Farhan about 24×7 and his instant response was, “when do you want me to come?” And the same goes for the rest of the jury; Nandita Puri, Meenakshi Shedde and Mayank Shekhar. Nandita was flying out that same night to Morocco with Om Puri where they were joining Tom Hanks and Julia Roberts and yet she came and spent over 6 hours with the rest of the Jury watching the films, discussing, debating and arguing about them in depth. And the best was their criteria for judging was no different from the way they would look at films made by accomplished filmmakers.

Was it an unexpected bonanza when one one of the films from here was chosen for Cannes last year? Did the boy get to attend the show? How was the response?

When The Mud Island made it to the Cannes Short List we realised we were onto something. The international response to 24×7 Making Movies from Variety magazine, Cannes Film festival and others has been that this is one of the most interesting and exciting development in Indian cinema.

Finally, what are you working on now personally?

A screenplay I wrote titled Road, Movie was an official selection at the Cannes Film Festival this year. The film is being produced by one of the hottest producers in America who has produced the films of Sophie Copolla and has been nominated twice for an Academy Award. We are looking at a shoot early 2007. Then there’s my passion project which is on the life of the genius Indian mathematician Srinivasa Ramanujan. I’ve been wanting to tell this story for the last 20 years. We are leaders in technology today only because of Ramanujan and we all owe it to him.
There’s a cinematic adaptation of Kiran Nagarkar’s book Ravan & Eddie. The screenplay was selected amongst ten worldwide for a famous workshop in Europe presided by Academy Award winner Paul Haggis (Crash, Million Dollar Baby, Casino Royale) and Upamanyu Chatterjee and I are in discussions over adapting two of his novels for the screen.

Profiles of Winners

Here is a profile of the winners of 24×7 Making Movies program held in Bombay in October 2006

The Jury selected three films for the main awards:
The films listed in alphabetical order of the maker are:

Anish Soman- JUST A FILM

Anish is our star animator whose ‘Mud Island’ managed to get the attention of the Cannes Committee in the 2004 24×7 at IFFI Goa. This time too he has managed to impress all of us with his simple style and powerful film. He has done his course in Animation from ZICA and ICAAT in Mumbai and though he’s from Kerala he only speaks Hindi! More importantly he has done 2-D animation and says his dream is to make a shift of one more dimension!

Chandrashekhar Kamble- TRING TRING

Chandrashekhar Kamble is a super confident curly haired chap who has managed to make us laugh with his film about a cell phone creating havoc amidst a group of technologically unaware villagers. With a background from JJ School of Art, Mumbai he will take his curly hair and the brains below them to the prestigious Film & Television Institute of India (FTII) where he has finally made it after a very anxious wait of a month.

Mahashweta Burma- GHUTAN

This girl came twice . We saw twice. And she has conquered twice.
She’s all of 18 but her short films are far more mature than what her age would lead you to expect. In the 2004 24×7 at IFFI Goa, it was about the rape of pristine beaches by us who litter it with garbage. This time she has taken on child abuse in a simple, powerful and profound way. A 2nd year BA Program student at the St. Stephens college Delhi this could be the beginning of a great career in filmmaking.

A Special Jury Award was given to:

Md Ali Rukadikar- JUST A MOMENT

In 2004 he made a powerful film about the ravaging obsession for drugs for which he won one of the top awards. This time he has created a truly brilliant concept based film where for Just A Moment two very different lives meet and are changed forever.This tall alternative rock afficionado is now working at a production house that makes advertisements. His fan video for the paki band JAL can be found at YouTube!

In the category 24×7 FREE for people above the age of 24 the Jury gave a Special Award to:

Neha Raheja Thakkar – ERASED

She gave up on architecture to make a decision to shift to advertising. Her film Erased is about a street kid who has just hit puberty and shows his obsession for a heroine on a poster. Neha plans to move from advertising to video art and art installations.

The Winners

Of course everyone who has completed a film in 24 hours is a real winner and Congratulations to all of you.

Our jury of filmmaker Farhan Akhtar, the writers and film critics Nandita Puri, Meenakshi Shedde and Mayank Shekhar selected a few amongst the 30 films.

The Jury selected three films for the Grand Prize:
The films listed in alphabetical order of the maker are:

Anish Soman- JUST A FILM

Chandrashekhar Kamble- TRING TRING

Mahashweta Burma- GHUTAN

A Special Jury Award was given to:

Mohammad Ali Rukadikar- JUST A MOMENT

In the category 24×7 FREE for people above the age of 24 the Jury gave a Special Award to:

Neha Raheja Thakkar – ERASED

Special Screening of films

List of Films made from 1st to the 7th of October 2006 . . .

List of Films made from 1st to the 7th of October 2006

1 Aditya Kelgaonkar’s THE PAUSES OF A STAND-UP COMEDIAN – (13 min 22 sec)
2 Akash Raghani’s MY BROTHER MY TOY – (10 min 10 sec)
3 Alok Seth’s THE ROPE TRICKS – (2 min 57 sec)
4 Aniruddh Swarnkar’s PRASAD KI PUDIYA – (11 min 40 sec)
5 Anish Soman’s JUST A FILM – (2 min 15 sec)
6 Arunabh Kumar’s THE TERRIFIED CLOWN – (11 min 28 sec)
7 Ashutosh Pathak’s LAST LAUGH – (8 min 41 sec)
8 Asif Anis Khan’s GUEST APPEARANCE – (16 min 06 sec)
9 Chandrashekhar Kamble’s TRING TRING – (16 min 50 sec)
10 Dhaval Shah’s LOST & FOUND – (9 min 15 sec)
11 Divesh Lad’s THE SUN – (3 min 54 sec)
12 Dushyant Kanungo‘s BEFORE THE STORM – (12 min 28 sec)
13 Faizan Ansari‘s FACES – (5 min 26 sec)
14 Karan Talwar’s KRISHNA – (4 min 44 sec)
15 Karm Chawla’s EXHALE – (5 min)
17 Mahashweta Burma’s GHUTAN – (8 min 05 sec)
18 Muhammad-Ali Rukadikar’s JUST A MOMENT – (10 min 58 sec)
19 Mukesh Tiwari’s RAGHAV – (13 min 45 sec)
20 Neha Thakker’s ERASED – (8 min 02 sec)
21 Nilesh Ojha’s BANTYA IKDE YE (4 min 42 sec)
22 Prafulla Naik’s GOOD MORNING BAD NIGHT – (14 min 20 sec)
22 Rajkumar Bhagawat‘s THE BLACK CURTAIN – (9 min 38 sec)
23 Rohit Kumar’s MRITAK – (12 min 02 sec)
24 Sachin Bangera’s JUGGLE STRUGGLE – (6 min 38 sec)
25 Sanjay Jadhav’s DED KILO CHICKEN – (3 min 23 sec)
26 Srinivas Mangipudi’s FUNNY BUSINESS – (7 min 38 sec)
27 Tarunabh Dutta’s WHAT IF . . . – (11 min 52 sec)

SPECIAL SCREENING for the Participants

The Special Screening of the films for the Participants and their team-mates is scheduled for 30th October 2006 from 10:30am to 2:30 pm . . .

The Special Screening of the films for the Participants and their team-mates is scheduled for 30th October 2006 from 10:30am to 2:30 pm at Fame Adlabs, Andheri Link Road, Mumbai.

Each participant can collect 10 passes between 9:45am and 10:15am.
Additional passes they will be given on a first-come-first-served basis at 10:30am, depending on the balance passes left.

The films will be screened in the order of the first names of the participants.


The new dates for the Closing Ceremony and Awards Function of 24x7MakingMovies will be October 30th.
The time and venue remain the same as before.

Please mark the new date.

We will be screening ALL the films for the participants and their families and guests. This will be followed by the closing night function.

please check back with this website for final screening times.

Complete List of Films Made

Here is a complete list of films in the order they were made from October 1 to October 8, 2006 !

The Rope Trick by Alok Seth

My Brother, My Toy by Aakash Raghani

Krishna by Karan Talwar

Funny Business by Srinivas Mangipudi

The Pauses of the Stand-Up Comedian by Aditya Kelgaonkar

Just A Film by Anish Soman

Lost & Found by Dhaval Shah

Exhale by Karm Chawla

Before the Storm by Dushyant Kanungo

Good Morning, Bad Night by Prafulla Naik

Prasad ki Pudiya by Aniruddh Swarnkar

Guest Appearance by Asif Anis Khan

Ded Kilo Chicken by Sanjay Jadhav

Raghav by Mukesh Tiwai

Mritak by Rohit Kumar

The Terrified Clown by Arunabh Kumar

The Last Laugh by Ashutosh Pathak

The Sun by Divyesh Lad

Just A Moment by Md Ali Rukadikar

Faces by Faizan Ansari

Ghutan by Mahashweta Burma

Juggle Struggle by Sachin Bangera

What If..? by Tarunabh Dutta

Bantya Ikde De by Nilesh Ojha

Erased by Neha Thakker

Black Curtain by Rajkumar Bhagawant

Tring Tring by Chandrashekhar Kamble

The Jury is out!

After an intensive four hour screening and a long discussion the jury finally came to a conclusion on the most outstanding films at our event in Bombay.

A BIG THANK YOU to our jury members; Farhan Akhtar, Nandita Puri, Meenakshi Shedde and Mayank Shekhar.

The winners will be announced at our closing ceremony on October 30th.